The Web is for Everyone. Is Your Site?
Accessibility isn't a "feature" or a box to tick. It’s about ensuring that no matter how someone interacts with the web—whether via screen reader, keyboard, or voice command—they have the same access to information as everyone else.
What is Web Accessibility?
Simply put, web accessibility means building websites that don't lock people out. It involves coding and designing in a way that allows people with disabilities—including visual, auditory, physical, speech, cognitive, and neurological disabilities—to use the web.
of the UK population has a disability—16 million potential customers you might be blocking.
of customers with access needs (4.3 million) will click away from a website that is difficult to use.
of the world's top one million homepages fail basic WCAG 2 accessibility checks—being accessible makes you a market leader.
Unlock the £274 Billion Opportunity
Many view accessibility as a cost. The smartest organisations see it as an investment. The 'Purple Pound' is the spending power of disabled households in the UK, and it is a massive, underserved market. If your site blocks these users, you risk losing visitors directly to your competitors
Annual Spending Power
The estimated value of the Purple Pound is £274 billion. Is your business set up to capture its share?
The 'Click-Away' Risk
71% of disabled customers will leave a website immediately if it is difficult to use.
Experience Trusted by the UK’s Leading Institutions
Your mission is too important to risk on amateur setups. Accessible Pixels is built on a foundation of experience working with major UK data and public sector organisations.
The 4 Principles of Accessible Design
The guidelines are built on four foundational pillars, known by the acronym "POUR".
Perceivable
"Can users consume the content?"
Information can't be hidden. If a user is blind, images need text alternatives. If a user is deaf, videos need captions. The content must be presented in a way that can be perceived by at least one of their senses.
Operable
"Can users navigate the site?"
The interface cannot require interaction that a user cannot perform. For example, everything must work with just a keyboard (no mouse required), and users need enough time to read and act on content.
Understandable
"Does the site make sense?"
The information and operation of the interface must be clear. Navigation should be consistent, language should be simple, and error messages should explain exactly what went wrong and how to fix it.
Robust
"Does it work on all technology?"
Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies (like screen readers). This means using clean, valid code.
Build a Website That Leaves No One Behind
1 in 5 people in the UK have a disability. Launch a WCAG 2.2 compliant site that expands your reach, protects you under the Equality Act 2010, and ensures everyone can access your services.
Decoding the Standards (WCAG)
The Web Content Accessibility Guidelines (WCAG) are organised into three levels of conformance.
Level A (Essential)
If you don't meet these, your site has serious barriers that make it impossible for some people to use. (e.g., No keyboard navigation).
Example: You can navigate the whole site using only a keyboard.
Level AA (The Standard)
This is the standard required by most regulations, including the UK Public Sector Bodies Regulations and the upcoming European Accessibility Act. It ensures your site is accessible to the vast majority of users.
Example: Text has enough colour contrast to be readable by everyone.
Level AAA (The Gold Standard)
The highest level of accessibility. While ideal (e.g., sign language interpretation for all videos), it is not always possible for all content types to satisfy Level AAA.
Example: All videos have sign language interpretation.
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Get In Touch
Let’s create a website that works for everyone, not just some. If you’re looking for an agency that listens, collaborates, and builds with accessibility at its core, you’re in the right place.
Frequently Asked Questions
Simply fill out the contact form to book a consultation. We’ll discuss your needs and provide a tailored proposal.
As a minimum, an accessible website should follow WCAG 2.2 AA guidelines, ensuring usability for everyone, including people with disabilities. This includes features such as alt text, keyboard navigation, and sufficient colour contrast.
We offer competitive and bespoke pricing based on the project requirements, complexity, features, number of pages and level of customisation needed. Simply pop us an email or use the contact form.
It depends on the complexity. A simple website can take 2-4 weeks. More complex or e-commerce sites may take longer. We will provide a clear timeline during our consultation and proposal.
Yes! We can audit or redesign and improve your current website to ensure it’s fully accessible, user-friendly, and SEO-optimised.
Absolutely! We conduct WCAG-compliant audits to ensure your site meets accessibility standards. We follow the WCAG-EM for site-wide audits.