Your Competitors Are Ranking on Google. You Need to Be Cited by AI.
ChatGPT, Gemini, Perplexity, and Google's AI Overviews are changing how people find services. If your content isn't structured for AI to understand and cite, you're invisible in the fastest-growing search channel. We make sure you're the answer.
Google Isn't the Only Search Engine Any More.
Millions of people now ask ChatGPT, Gemini, Perplexity, and Copilot instead of typing into Google. When they do, AI engines don't return a list of blue links — they return a single, synthesised answer. If your website isn't cited in that answer, you don't exist.
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the disciplines that ensure your content is discoverable, understood, and cited by AI-powered search engines. And because AI models parse content in much the same way as screen readers — through code structure, semantic HTML, and clear language — accessible websites have a significant head start.
AI Visibility Audit & Gap Analysis
Content Structuring for LLM Citation
Schema Markup & Structured Data Implementation
Built for the Way Search Actually Works Now.
Google's algorithms and AI engines navigate your website the same way a screen reader does — through code, not visuals. We've spent years building accessible foundations that happen to be exactly what AI search needs.
Accessible is Citable
AI engines navigate your website the same way assistive technologies do: through clean code, semantic structure, and plain language.
Cited, Not Just Indexed
Traditional SEO gets you listed, but GEO and AEO get you cited — mentioned by name in the AI-generated answers your customers actually read.
Schema for AI Answers
Most websites have minimal or broken schema. We implement structured data so AI engines can parse your expertise and surface it directly.
Content That Answers
AI engines prioritise content that directly answers what people ask. We restructure your content to match real query patterns.
Trusted to Deliver Digital Compliance for the UK’s Leading Institutions.
From councils to universities to consumer champions — we've helped the UK's leading institutions make their digital services accessible.
The 4-Step Process to AI Search Visibility.
Our process is built to take you from invisible to cited — starting with a clear picture of where you stand today, and ending with a strategy that keeps you visible as AI search evolves. Every step combines our accessibility engineering expertise with GEO best practices, because the foundations that make your site work for assistive technologies are the same ones AI engines rely on to find and cite you.
AI Visibility Audit
We assess how your website currently performs across AI search engines. We test whether language models (ChatGPT, etc.) and AI Overviews cite your brand for your core topics — and identify exactly where and why you're being overlooked.
Content & Structure Analysis
We analyse your content architecture, heading hierarchy, schema markup, and semantic HTML. We map the gap between how your content is currently structured and what AI engines need to confidently cite you as a source.
Optimisation & Implementation
We restructure your content for AI citation. This includes implementing comprehensive schema markup, refining key pages to directly answer high-intent queries, improving semantic HTML, and ensuring your site's accessibility foundations are solid.
Monitor & Iterate
AI search is evolving fast. We monitor your citation performance across AI platforms, track changes in how AI engines source content, and refine your strategy to maintain and grow your visibility over time.
Traditional search engine volume will drop 25% this year.
80% of consumers now rely on AI-written "zero-click" results for at least 40% of their searches.
Only 12% of URLs cited by ChatGPT, Gemini, and Copilot rank in Google's top 10 results.
GEO & AEO Services Built on Accessibility Expertise.
Whether you need a one-off audit or an ongoing GEO partner, we tailor the work to where you are and where you need to be found.
Find Out If AI Search Engines Know You Exist
Citation testing across large language models (LLMs) such as ChatGPT, Gemini, Perplexity, and Copilot.
Google AI Overview analysis for your target queries.
Competitor citation benchmarking.
Schema markup audit and gap assessment.
Content structure evaluation for AI readability.
Prioritised report with plain-English recommendations.
Walkthrough call with your team.
Content Refined for AI Engines to Cite
Query intent mapping against your core services.
Content restructuring for direct-answer formats.
FAQ and HowTo content creation.
Heading hierarchy and semantic structure improvements.
Plain-language rewrites for AI comprehension.
Internal linking strategy for topical authority.
E-E-A-T signal strengthening (authorship, credentials, citations)
Structured Data & Technical Foundations for AI Search
Comprehensive schema markup implementation (FAQPage, HowTo, Service, Organisation, Article, BreadcrumbList, and more).
Semantic HTML audit and remediation.
Accessibility-first code improvements (benefits both assistive tech and AI crawlers).
Page speed and Core Web Vitals optimisation.
XML sitemap and crawlability review.
robots.txt and AI crawler access configuration.
Structured data testing and validation.
Stay Visible as AI Search Changes
Schema markup maintenance and expansion.
New AI platform monitoring (as new engines emerge).
Strategy adjustment based on AI search algorithm updates.
Monthly AI citation tracking across major platforms.
Quarterly content refresh recommendations.
Regular check-in calls with your team.
Why Accessibility Experts Build Better GEO & AEO Strategies.
This isn't a coincidence. The same principles that make a website accessible to a screen reader make it readable to an AI engine. Semantic HTML, logical heading structures, descriptive alt text, clear language, and structured data aren't just accessibility requirements — they're exactly what AI models need to understand, trust, and cite your content.
Same Code, Different Audience
Screen readers and AI engines both navigate through code, not visuals. Semantic HTML, logical headings, and structured data are accessibility fundamentals — and exactly what AI models need to cite you.
Foundations First
Most GEO agencies bolt schema onto poorly built websites. We start with accessible, clean code — so your structured data sits on foundations that actually work.
One Investment, Three Returns
Get cited by AI search engines, comply with UK accessibility law, and reach the 14 million disabled people your competitors are ignoring — all from the same structural improvements.
Let's Make AI Search Engines Work for You.
Whether you need an AI visibility audit, content restructuring, schema implementation, or an ongoing GEO & AEO strategy — we'll show you exactly where you stand and how to get cited.
Frequently Asked Questions
Generative Engine Optimisation is the practice of structuring your website content so that AI-powered search engines — such as ChatGPT, Google Gemini, and Claude — can understand, trust, and cite your website when generating answers to user queries. It goes beyond traditional SEO by focusing on how large language models select and reference sources.
Answer Engine Optimisation focuses on making your content the direct answer to specific questions users ask. This includes optimising for Google's AI Overviews, featured snippets, voice search results, and AI chatbot responses. The goal is for your content to be surfaced as the definitive answer, not just one of many results.
Traditional SEO focuses on ranking in a list of blue links on Google. GEO focuses on being cited by AI engines that synthesise a single answer from multiple sources. The tactics overlap — structured data, quality content, and technical foundations matter for both — but GEO requires specific attention to how AI models parse, evaluate, and attribute content.
AI search engines and screen readers navigate websites in a remarkably similar way — through code structure rather than visual layout. Semantic HTML, logical heading hierarchies, descriptive alt text, and schema markup are all accessibility fundamentals that also make your content easier for AI models to understand and cite. Accessible websites have a structural advantage in AI search.
We currently optimise for and monitor citation performance across ChatGPT (with browsing enabled), Google Gemini, Claude, Google AI Overviews, Perplexity, Microsoft Copilot, and other emerging AI search platforms. As the landscape evolves, we adapt our strategy to cover new platforms.
We track whether your brand and content are cited when users ask AI engines questions relevant to your services. This includes monitoring citation frequency, source attribution, the accuracy of how your content is represented, and how your visibility compares to competitors. We combine this with traditional metrics like organic traffic, featured snippet capture, and schema validation.
Yes. Traditional SEO and GEO/AEO are complementary, not competing strategies. AI engines often pull from pages that already rank well in traditional search. A strong SEO foundation makes your GEO and AEO efforts more effective — and vice versa. We integrate both into a single, coherent strategy.
Technical improvements like schema markup and structural fixes can influence AI citation within weeks. Content optimisation typically takes one to three months to show measurable changes in AI citation frequency. Ongoing monitoring and iteration ensure your visibility grows over time as AI search evolves.